Amazon's "still trying to find the hook" for its Lord of the Rings MMO

Amazon's latest crack at a Lord of the Rings MMO still needs to find its "hook". That's coming from Amazon Games boss Christoph Hartmann, who in conversation with IGN said the team doesn't "just want to go and do the same thing over" with its Middle-earth game. "While it's tempting sometimes with an existing IP, that's not the point of...